No Place Like Home

Why live-in homecare is a real alternative to residential care.

Hello and welcome to No Place Like Home.

Nearly three quarters of us* want to stay in our own homes as we get older – and we definitely DON’T want to move into residential care. With shocking news stories commonplace, a staggering 97 percent* of people do not want to go into a care home if they become ill or less able to cope. Yet, in these days of fragmented families and frantic lifestyles, we believe many people think being ‘shipped off’ there may be unavoidable.

This is a tragic misconception. There is another, life-enhancing option: that of live-in care at home. It’s the one most people would plump for, given a choice. It is growing in popularity, but people still do not know enough about it as a viable and affordable alternative.

The aim of this report therefore is to raise awareness of live-in homecare, as well as highlighting concerns facing older people and their families. It provides the most recent

research into issues affecting our ageing population, as well as vital information about this increasingly popular form of care.

Our most recent nationwide research found that 34 per cent of adults of all ages say dementia is the condition they are most scared of experiencing in later life – overtaking cancer as the most feared condition for the 55+ age group. This is not surprising given the total number of people with dementia in the UK is forecast to increase by 38% over the next 15 years. In this report we detail our findings and highlight how live-in carers are trained to cope with dementia and other conditions. We also share evidence that proves one-to-one care in your own home produces a far better quality of life for the vast majority of people at comparable, often at less, cost.

Moreover the property is retained in the family for the next generation.

The Live-in Homecare Information Hub is a coalition of 13 leading live-in care companies, all providing 24 hour care at home for older people. Our website,, was developed as a valuable resource for the general public and healthcare professionals alike.

All Live-in Homecare Information Hub partners belong to the United Kingdom Homecare Association, and we’re united in the goal of raising awareness about the high quality of care provided by this unique and very positive alternative to care homes.

Thank you for reading. We hope you find this reportinformative and valuable. 

Dominique Kent

The Good Care Group

Lynda Gardner

Oxford Aunts

Peter Seldon

Consultus Care & Nursing

Founder members, The Live-In Care Hub

*From research conducted by One Poll, July 2014, for live-in care provider Consultus Care

News: Dementia Overtakes Cancer as UK’s Most Feared Illness

Dementia has overtaken cancer as the most feared condition for the 55+ age group – as a result of finally shedding its taboo subject status.

Our new research found that 34 per cent of adults of all ages say dementia – a broad category of brain diseases – is the condition they are most scared of experiencing in later life. But while there is increased fear surrounding the subject, 52 per cent admit they feel more comfortable talking about the condition than they did 10 years ago (only a third would have been happy discussing it then).

The Age UK digest, Later Life in the United Kingdom, recently highlighted how loneliness can be a key contributor to Alzheimer’s, the most common form of dementia. Those with a high degree of loneliness are twice as likely to develop Alzheimer’s as those with a low degree of loneliness.

Symptoms of Dementia

• Memory loss

• Difficulties with language

• Poor judgement

• Failure to recognise people

• Disorientation

• Mood changes

• Delusions and / or hallucinations

• Diminishing ability to perform daily tasks

Dementia: The Facts

The total number of people with dementia in the UK is forecast to increase by 38 per cent over the next 15 years.

By 2037, the number of carers will have to rise to nine million to keep pace with the levels of frail and disabled people. In the future, most people’s lives will include at least one episode of caring.

Source: Alzheimer’s Society ‘Dementia UK’ report 2014 (an update of the Dementia UK 2007) report

View from The Hub

For decades, dementia in all its forms was the great unspoken subject – but thanks to people like author Terry Pratchett, who has been very open with his personal experiences of the condition, people are far more willing to talk openly about it. However, while breaking the taboo is leading to more people feeling comfortable about discussing dementia, it means it’s overtaken cancer as the biggest fear for the older age group in the UK.

Surprising Findings

In contrast, stroke, which, depending on its severity, is arguably just as debilitating and cruel for sufferers – and is the UK’s no. 4 killer – surprisingly, hardly caused concern at all. Only nine per cent cited it saying: ‘I might have to look after them and I couldn’t or wouldn’t want to do this’. Heart disease is the nation’s no. 1 killer, but feared by just four per cent.

Top Concerns

The breadth of devastation wreaked upon relationships, lifestyles and family finances makes dementia a far greater worry than any other illness. The top concerns, from respondents thinking about parents or elderly relatives are:


“I would end up resenting them – or feeling angry”


“We’d have to sell their home to fund care”


“They might have to go into residential care”


“My family and/or I wouldn’t be able to afford good care for them”


“It will divide our family or cause relationship problems”

News: Dementia Overtakes Cancer as UK’s Most Feared Illness

The live-in homecare option is not only life-enhancing for the person being cared for, it can also help families and the health service. It offers a very efficient and effective solution to one of the NHS’s major issues, that of hospital ‘bed blocking’ – especially where dementia patients are concerned. In fact, the research shows that more than any other option, people want to be looked after in their own home with high quality care. Over half plumped for this, even though the service is currently little known.

homecare - helping you remain independent

Families Delaying Care – and Floundering with Planning and Finances

Our experts at The Live-in Homecare Hub are deeply concerned that people are blundering into care. “We’ve noticed that families are leaving care planning later and later and are often at crisis point with a parent or elderly relative before they start looking around and have no time to research the options properly”. While people are clearly talking more about dementia (and indeed most illnesses of old age), it appears they don’t know what to do – or where to turn when the time comes to exploring care options:

Less than a quarter would talk to any other health professional
40 per cent wouldn’t talk it through with the person going into care
A third would seek advice from their GP
60 per cent would discuss it with their family
Six per cent would surf the internet for answers, but wouldn’t talk to anyone

One thing is clear – financial planning is essential. Probably the most shocking of all is that with such a significant financial outlay on the horizon, just 1.9% of people spoke to an independent financial advisor (IFA) to research and plan good quality care. They should be qualified in later life advice – not every IFA can do this.

Most respondents think such care charges are either ‘between £251 and £500 per week’ (21.4%) or ‘between £501 and £1,000 per week’ (22.5%), although in reality, whether it’s for residential care homes – or 24/7 live-in homecare, fees start from about £750 per week for carers and around £1,400 per week for nursing care.

A nationally representative survey of adults was commissioned by The Live-In Homecare Information Hub via market research specialist Censuswide during January 2015. 1,040 over 16 year olds were surveyed.

For further findings, please turn to Research snapshot below.

Penny gets her life and friends back

Penny, 72, had already suffered a stroke, resulting in the onset of vascular dementia, memory loss and confusion. After she had a fall, her family wasn’t able to care for her full-time, so arranged for Penny to move into a care home. While satisfied with the level of care, Penny felt lonely and afraid, while missing her friends and neighbours. After her family heard about live-in care, they brought in two specialist dementia carers from The Good Care Group; one, more mature with lots in common with Penny. She now alternates two week assignments with a younger, bubbly Australian carer who loves to cook. The service is both subtle and highly supportive, giving Penny a real sense of independence. From doing the washing up, to putting away the shopping and seeing friends, Penny lives as active a life as possible, doing wonders for her general wellbeing.

Penny’s daughter Lesley says: “The solution of one-to-one care in her own home from The Good Care Group is perfect. It lets my mother be sociable in her own environment. She’s now got her life and her friends back.”

Research Snapshot

Our research into the impact that dementia and other issues affecting older people is having also uncovered some interesting findings across geographical locations, sex and age. Here is a snapshot:

Regional Trends

  • In the wake of the A&E scandals, only one in five people would be happy to be looked after in hospital. This dropped to just 14.3 per cent in Wales, but increased to 30 per cent in Northern Ireland.
  • People most fearful of dementia live in the North West and London
  •  Londoners in particular do not open up and discuss care for an elderly relative or friend and they are also the most likely to say they haven’t thought about care
  • Respondents from Northern Ireland have a low fear factor (20%) but are also the least comfortable talking to friends, family or colleagues about dementia.
  • People in the North East and South East have a more positive view of the NHS than other regions – they are most likely to discuss later life care options with their GP and are also the happiest regions in the UK to be cared for in hospital
  • Fewer than a quarter of people in most UK regions would be happy being looked after in a residential or nursing home

Male and Female Viewpoints

  • Women fear dementia more than men (34.7 v 28.2%)
  • Women are happier talking about all illnesses than men are

Age Groups

  • The over 75s (47.6%) fear dementia most
  • Surprisingly, this is closely followed by 16-24 year olds (39.1%) – perhaps because of improved dementia education in schools, media stories or grandparents with dementia.
For a full breakdown of our research findings please

Why Live-in?

About The Live-in Care Hub

Members offer full management or introductory care (some offer both options) and are members of the United Kingdom Home Care Association (UKHCA) the national professional association for homecare providers. The Live-in Care Hub is a partnership of the following companies:

Our members are hiring and would love to hear from you

Live-in care can be a wonderful career for the right person; someone who feels passionately that they want to help improve the quality of life for an elderly person. Many strong bonds and friendships have been forged over the years and good carers find the experience deeply rewarding.